We had a word (ha!) with Erin Bosik, the witty and brilliant voice behind Fruitivity. She’s a copywriter and word enthusiast that can make you laugh, cry, or whatever she darn well pleases in one sentence or less. On any given day she’s rhyming, punning, and coming up with the best brand names in the business.. if we do say so ourselves. Where does she get her creative juices flowing? You’re going to have to read along to find out!
What’s your background?
I’ve been drawn to writing my entire life—using language creatively, putting ideas on paper and writing skits, poems and letters. I somewhat recently found a memory book from my second-grade class, and my teacher had made a note about how much I loved to write. Apparently, my passion runs pretty deep.
I earned my degree in creative advertising and minored in technology, arts and media. I went into the field because I loved commercials. I actually went through school thinking I would be an ad designer, but quickly realized I was far better suited for the written word. Those crazy design programs weren’t my jam.
What are your favorite artistic mediums and techniques?
A spark of inspiration and a computer to write it down. That’s all I need. People actually tease me for how small my desk is, but I feel like the more clean and minimal my space is, the more my creativity has room to run free.
Why do you do what you do?
I can honestly say that I love my job, so that’s why I keep doing it. Through my career, I’ve had the opportunity to make art of words in countless forms. I work with all kinds of brands to help them determine their tones of voice (from sharp and a little saucy to wholesome, charming and sweet). I writing copy for packaging, websites, print ads, collateral, and more. I name brands and create taglines that express who they are.
I do what I do because it gives me an outlet to express my creativity through brands I believe in, and I get to work with lots of wildly talented people in the process.
Where/when do you feel the most creative?
In the morning. I am an avid runner and I hit the road or trails by 5am most days. I love being awake and getting my blood pumping before most people even wake up. Inspiration often strikes on my runs, and I’m usually at my desk working by 7am to bring it to life. For some reason, I’m just not as strong creatively when I don’t get outside, get some exercise and clear my mind first. That said, I totally start to fade around 4pm. Ha.
Where do you draw inspiration for your artwork?
Everywhere. A lot from music and lyrics (I always have something on to set the mood when I’m writing), articles, poetry, packaging, books, blogs, billboards, conversations, travel…just life. I have an ever-growing list of ideas that I jot down when I see or hear something I like.
What’s your favorite thing you’ve ever created?
That changes from day to day, but honestly, I love the name Fruitivity Snacks. Brand naming is a huge responsibility, and I feel like Fruitivity is the perfect manifestation of this brand’s heart. It was an honor to create it and help the brand define its imaginative and artistic voice.
Which creative medium would you love to pursue but haven’t yet?
Despite a preference for words, I’m also very drawn to visual creativity and nature, so I would be curious to try my hand at landscape architecture or even interior design. I also used to do a bit of sewing, so maybe fashion design. I have a very minimalist style and wonder where it would take me.
What’s the most creative thing you’ve done with fruit?
My husband is from Nepal and he loves a drink called mango lassi, which is a thick blend of mango puree and yogurt. I’m not a huge mango fan, so I tried to make it with strawberries and blueberries. The texture wasn’t quite right, but it still tasted pretty good.
What advice do you have to aspiring artists?
Inspiration lives everywhere. All you have to do is look for it.
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